Marketing Campaign Management
Sugar CRM software comes with several marketing management features. Businesses can create, execute and track marketing campaigns across multiple channels with the campaign wizard. You can create email templates, develop compelling email marketing programs and capture leads directly into your CRM system with web-to-lead forms. The system also allows you to manage and assign sales leads to your sales representatives and track the ROI of your programmes.
- Effects
- Creates email templates, identifies target groups and sends
- marketing emails
- Creates and executes campaigns across various marketing channels.
- Captures leads directly into CRM System.
- Measures return on investment of campaigns.
- Provides detailed views into campaign effectiveness across marketing and sales stages
- Benchmarks campaigns to understand which campaigns produce the most revenue
